Wednesday, August 24, 2011

Green Curtain Sales Surge as Tokyo Faces Power Shortage - Rakuten Inc., Hitachi Ltd., Kyocera Corp.


Green Curtain Sales Surge as Tokyo Faces Power Shortage: “Green curtain” gardening kits sales are surging, shoppers are buying clothes designed to help them stay cool and a pizzeria owner is losing weight as Tokyo residents brace for a summer with less air conditioning.

Sales of gear to grow goya vines that provide shade for buildings have jumped ninefold this year at Rakuten Inc., Japan's biggest online retailer. Hitachi Ltd., the country's second-biggest private employer, is draping factories with the bitter gourd plants and handing out seeds to employees for use at home, a step electronic components maker Kyocera Corp. is also taking.Read More

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